Points are gained when players engage in an array of farming activities, or when they help on their neighbours’ farms. Tencent is looking to build upon Happy Farm’s success by announcing the launch of Happy Garden earlier this month.Īccording to reports, Tencent’s Happy Farm may have as many as 30 million registered players (Five Minutes keeps its figures under wraps) and allows two million new players to join the game daily.Ģ Happy Farm players tend a plot of farmland, grow crops, irrigate their tracts and eventually harvest and sell their produce. Incarnations of the game include Sunshine Farm, Happy Farmer, Happy Fishpond and Happy Pig Farm. Tencent launched its version, developed by app company Five Minutes, on QQ in September, driving the game’s popularity. However, Happy Farm didn’t fully take off until more recently, by which time variations - or exact replicas - of it had cropped up on Tencent’s QQ portal and social networks and 51.com. Now brands are looking to tap into the fad.ġ Happy Farm appears to have started as a community game on social network Kaixin001 around May 2008. Farming games are China’s latest online craze, racking up tens of millions of users and disrupting workplace productivity.
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